Art Direction for Issue 01 ft. Sophia Chang
Flexfit, the world's largest hat manufacturer, made a magazine to represent the people in today's society that are changing the culture. The first issue features the incredibly talented, Queens bred designer & illustrator, Sophia Chang.
Only 100 people were specially selected to receive a copy of this magazine.
Creative Direction: Staple Design
Managing Editor: Kim Caban
Art Direction: Tina Wixon
Photography: Ja Tecson
Illustration: Sophia Chang
Packaging: Paramount Container
Hat Manufacturing: Yupoong feat. Flexfit Delta
Special Marketing: BSCMP
Handstyle by Sophia Chang
video & lettering animation created in
Adobe After Effects
SHARED VIA SOCIAL MEDIA
The Crown Issue-01: Sophia Chang Why did we decide to make a magazine? Because hats began as a circular ornamental headdress that was worn by monarchs & kings of culture. They represented the top. The highest. The apex. That's why we created The Crown. To represent these individuals in today's society. We want them to continue to be triumphant in everything they do. In this issue, @jeffstaple sits down with Sophia Chang (@esymai) to talk about what it means to wear The Crown